Comments on: Are Your Customers Ready for Social Media?

By: 5 Types of Social Media Campaigns — heystephanie.com

5 Types of Social Media Campaigns — heystephanie.com — Sun, 31 May 2009 19:52:22 +0000

[...] the article, “Are Your Customers Ready for Social Media,” we discussed how you can use Forrester’s Social Technographics® profile tool to [...]

By: Bruce Elkin

Bruce Elkin — Sat, 14 Mar 2009 17:15:31 +0000

Thanks Stephanie,
I found this post very interestesting, engaging, and helpful. I’m preparing to launch an ebook called Staying Up In Down Times, and following your suggestions will help me a lot. Much appreciated.

Preview? http://tinyurl.com/Staying-up

Thanks so much.
Bruce

By: Stephanie Gulley

Stephanie Gulley — Mon, 09 Mar 2009 03:26:01 +0000

Thanks Daniel! Your article on the importance of a Social Media Strategic Plan is just as helpful as well. It was an excellent follow up to the Social Media Policies and Procedures post.

By: Stephanie Gulley

Stephanie Gulley — Mon, 09 Mar 2009 03:16:48 +0000

Good point! The thought of investing in a social media campaign can conjure up a lot of mixed feelings and hopefully now companies can plan accordingly.

Later this week I’ll be talking about five types of social media campaigns (contests) companies can use to engage their customers.

By: Daniel Hoang

Daniel Hoang — Mon, 09 Mar 2009 03:13:10 +0000

Stephanie, great piece. This is great information on how to determine your target audience. I am of the believe that you shouldn’t initiate a social media campaign just for the sake of having that presence. A lot of planning should go into developing a strategy and implementation plan, including research like you indicated.

By: eBusiness Card

eBusiness Card — Mon, 09 Mar 2009 02:49:02 +0000

Hey Stephanie,
Another great post however, it can give one either the sense of being overwhelmed or excitement. Overwhelmed of how much ‘should’ be done to successfully market your company or Excited about just how many ways there are to market. The important thing is like you said above, determine your plan and go after it.

eBusiness Card

By: Social Media Strategic Plan — Daniel Hoang Daniel Hoang

Social Media Strategic Plan — Daniel Hoang Daniel Hoang — Sun, 08 Mar 2009 23:42:00 +0000

[...] toward using social media for its business needs, and to determine how social media can meet its customers needs. Stephanie Gulley, a blogger at heystephanie.com, recently posted a piece on assessing your [...]

By: Stephanie Gulley

Stephanie Gulley — Sat, 07 Mar 2009 23:29:58 +0000

Thanks Susan! Forrester’s tool is easy to use and it provides a lot of insight on how groups are engaging online. We used the tool at my last company when working with clients. Some activities such as reviews are fair game across all demographics but those that require a lot of work (i.e. creating a video, etc.) can be a barrier to older demographics.

By: Susan

Susan — Sat, 07 Mar 2009 23:10:02 +0000

This post is amazingly useful. I have never heard of Forrester’s tool, I can’t wait to try that out and use it for my clients.

By: Are Your Customers Ready for Social Media? Video

Are Your Customers Ready for Social Media? Video — Sat, 07 Mar 2009 22:59:04 +0000

[...] Your Customers Ready for Social Media? Collected by heystephanie on Jan 25, 2009 from heystephanie.com // Event.onDOMReady(function() { // sizeText($(‘video_title’), 475); // }) collect this [...]