Creating content is already a challenge in itself, let alone monetizing it afterwards! But, if you love what you do and can collect some reward along the way, why not? In fact, when you work so hard to build up your online presence, it only makes sense for you to go ahead and monetize off of your influence.

So, in this episode, I will share with you what I learned at Summit Live and some ways in which you can GET PAID AS A CONTENT CREATOR. Look, this is perfect for anyone looking to learn how and where to find sponsorships from brands like Macy’s, for fashion bloggers who are looking to take their content creation to a whole new level, and, finally, for anyone who is interested in monetizing their social media channels as a content creator.

//IN THIS EPISODE, YOU’LL HEAR:

• How To Get Paid As A Content Creator with FameBit

//EPISODE RESOURCES:

• Live Stream From Your Desktop with OBS: http://heystephanie.com/OBSTraining
• Live Stream Essentials Kit: http://heystephanie.com/LiveStreamKit

//SHARE THE LOVE:

• Know anyone that would benefit from this episode, click-to-tweet: http://ctt.ec/PkNwG

//UPCOMING EVENTS:

• 3/22 – 3/24 – Social Media Marketing World 2017: http://www.heystephanie.com/SMMW17

//TOP COMMENTS:

Lights, Camera, LIVE © 2017

In this episode of Lights, Camera, LIVE we’re talking about INFLUENCER EVENTS.

Specifically, How to Plan An Influencer Event Like A Boss #golive Click To Tweet

The best part is that thanks to my guest today, you can get a head start at planning your next influencer event no matter who you are. Beth Gutierrez owner of Joy Culture Events, puts the ‘special’ in in special events and when I say she knows how to plan…I mean it!

With a nearly decade-long career in marketing, Beth has helped bring event-based activations to life for clients across several industries, including hospitality, destination, sports and food and beverage. Specializing in logistics and event management, Beth knows exceptional client service, a positive attitude and great mood lighting can go a long way.

In this action-packed episode, jump to where we talk about:

• (6:10) Top 5 Things to Consider Before You Host an Influencer Event
• (23:44) Common Mistakes People Make with Influencer Events
• (25:10) The 3 Things You Should Never Forget in Your Pitch

Tune in and check out the juicy tips and tricks on:

• How to find influencers
• How to host an event without emptying your wallet
• How to get influencers to say YES to your event
• How to make your event easy for influencers to have fun
• How to get your event shared on social media

JOY CULTURE EVENTS

• Website: http://www.joycultureevents.com
• Facebook: https://www.facebook.com/joycultureevents/
• Instagram: https://www.instagram.com/joycultureevents/
• Pinterest: https://www.pinterest.com/joyculture/

Music is Dizzy by Joakim Karud http://soundcloud.com/joakimkarud

Lights, Camera, LIVE © 2016

FREE DOWNLOAD
?  How to Plan Your Influencer Event Like A Boss:

I absolutely LOVE it when fans of Lights, Camera, LIVE send me their questions via video!

Junvi Ola is the founder of Hospitality Content Studio and she had a question on how to book subject matter experts for video/live streaming.

IN THIS EPISODE, YOU’LL DISCOVER HOW TO:

• Persuade subject matter experts to be a guest on your show (so they can’t say no)
• Take the tech-headache away from your guest
• Piggyback off your guest’s credibility if video is still 100% off the table

JUNVI OLA

• Website: http://hospitalitycontentstudio.com/
• LinkedIn: https://www.linkedin.com/in/junviola

WANT TO GIVE YOUR FACEBOOK LIVE STREAM A MAKEOVER?

Check out Broadcast to Facebook Live from Your Computer by my good friend, Ian Anderson Gray.

Lights, Camera, LIVE © 2016

On today’s episode of Lights, Camera, LIVE, I’m joined by Kerrie Roberts, Social Media Community Manager for Experian on how they’re using social media to stay relevant in a heavily regulated industry while building an online community.

WHAT YOU’LL LEARN IN TODAY’S EPISODE:

• As the Social Media Community Manager for Experian, Kerrie can be found traveling from conference to conference simply because the social media landscape is always changing and it’s important for Kerrie and Experian to stay on top of all the changes
• Creative briefs are super important for keeping cross-functional team on the same page for upcoming campaigns
• Educating the Legal Team never ends, seize that opportunity as a chance to become the subject matter expert in your organization
• Experian uses many social media channels, because as a huge company and it has many services offered that needs to reach so many people
• When it comes to influencers, financial bloggers are key in Experian’s content strategy to educate the public
• Experian hosts weekly Twitter chats to engage specific audiences
• Experian experiments with a variety of platforms including Periscope and Snapchat
• Tools such as Slack and Microsoft Link help teams effetively communicate
• Latest content push is how to prevent your child from being a victim of identity theft

RESOURCES:

• Sprinklr, an enterprise social media listening platform

EXPERIAN:

• Website: http://www.experian.com/
• Facebook: http://facebook.com/experian
• Google+: http://plus.google.com/+experian/posts
• Instagram: http://instagram.com/experian
• Snapchat: http://snapchat.com/add/experian_us
• Twitter: http://twitter.com/Experian_US
• YouTube: http://www.youtube.com/experian

KERRIE ROBERTS:

• LinkedIn: https://www.linkedin.com/in/kerrieroberts
• Twitter: https://twitter.com/kerriesaun

Lights, Camera, LIVE © 2016

On today’s episode of Lights, Camera, LIVE, my guest by Savanna Rakofsky, Director of Marketing for Fluxx Nightclub and I dive in on how San Diego’s hottest nightclub is winning on social media.

What you’ll learn on today’s live stream:

• Tips on how to launch your career in the nightlife industry (HINT: Stay organized!)
• Why it’s important to build strong relationships with your creative team
• How Facebook Groups can help keep your staff updated on promotional efforts
• When to reach out to people, relevant and popular artists, and the up and coming artists, and also work with cross promotion with other bars
• How she’s blowing up Snapchat and how they went up to 12 million views

Resources Mentioned:

• HootSuite
• Schedugram

Fluxx Nightclub:

• https://www.facebook.com/fluxxnightclub
• https://www.instagram.com/fluxxsd
• https://twitter.com/FLUXXSD
• http://snapchat.com/add/FLUXXSD
• https://fluxxsd.com

Savanna Rakofsky:

• https://www.linkedin.com/in/savannarakofsky
• https://twitter.com/savvytravelz

Upcoming Events:

• Halloween Week with Too $hort at Fluxx Nightclub

Music is Dizzy by Joakim Karud http://soundcloud.com/joakimkarud

Lights, Camera, LIVE © 2016

WATCH THE ORIGINAL LIVESTREAM:

Listen up, the Facebook Live show with yours truly is about to start. Plug in your headphones in and get settled to tune in live. Today we’re talking about Tips for Facebook Live & Content Tools to Increase Engagement.

LINKS
Fabulous Facebook Live Tricks and Tools

• Ring Light for Smartphone: http://amzn.to/2cZ7qB2
• Bluetooth Remote Camera Shutter + Tripod: http://amzn.to/2dp1kNe
• Learn How to Broadcast Facebook Live from Your Desktop: http://www.heystephanie.com/OBSTraining

Social Media Resources to Increase Engagement

• Prisma App: http://apple.co/2dhQicQ
• Lumyer App: http://apple.co/2d7kO54
• Fast Camera: http://apple.co/2d5GDCp
• Hyperlapse: http://apple.co/1qeSPRc
• Boomerang: http://apple.co/1Mxxpx6
• Color Stock: https://getcolorstock.com/

Music is Dizzy by Joakim Karud http://soundcloud.com/joakimkarud

Lights, Camera, LIVE © 2016

Upcoming Events

HURRY! Early bird tickets are only $177, so register before prices go up.