In an effort to stay abreast of trends in the social media landscape, I enrolled in the Marketing via New Media course through UCSD Extension which is taught byBecky Carroll, author of the CustomersRock.net. The objective of the online course is to “examine interactive marketing opportunities beyond websites, including blogs, vlogs (video blogs), forums, e-mail campaigns, social networking, communities, podcasts, mobile computing, and even virtual reality.” For individuals whose day to day activities are usually fast-paced, this is a great way to learn and embrace the new marketing opportunities within social media on their own time.

I first heard of the new media marketing course in 2008 when the company I was working for at the time, Brickfish®, was invited by Becky Carroll and her students to speak. We presented what Brickfish was and how companies could use our platform to launch a social media advertising campaign. In fact, I blogged about my first encounter with Becky’s class which you can view here: Marketing via New Media Meets Brickfish.

Since 2008, I’ve always wanted to enroll but there was always an obstacle (i.e. work life balance, other extracurricular commitments, etc.) that prevented me from doing so. Now that I’ve finally enrolled in the class and I’m definitely looking forward to what the course has to offer as well as meeting other students in the class that are as passionate about social media as I am. I’ll keep you posted on how it goes.