How do you assess social platforms for your organizations? Every now and then, I get an email about the shiny new object in social media and questions on whether or not we or a client should engage in it. Below are eight questions I typically ask. Feel free to add your questions in the comments below.

How to Assess Social Technologies

1. Which group(s) in Groundwell’s Social Technographics ladder does the platform cater to (i.e. Creators, Critics, Collectors, Joiners, and/or Spectators)?
2. Why are people participating on this platform? What are the emotional motivations for participating on this platform?
3. How does your target audience(s) currently engage in social media?
4. Does your target audience’s participation in social media reflect the engagement activity on the social media platform you are assessing?
5. Are members of the new social media platform providing valuable insight about your business?
6. Can you
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   measure the social media platform’s impact on your business goals?

7. Do you have resources in place to engage and support users on the social media platform?
8. And lastly, shout out to Downtown Rob for this last question: “Is this shiny new object that you’re recently heard about going to be around in the next 6 months?”