Stephanie Liu

The Ridiculous Obstacle Challenge: ROC Race 5K

  • By Stephanie Liu
  • June 10, 2011
  • Events

The Ridiculous Obstacle Challenge also known as the ROC Race was inspired by WipeOut, the American reality show competition featuring ridiculous obstacle challenges and American Gladiators. The 5K course around the historic Del Mar Fairgrounds made its debut last month with over 6,000 participants! According to CNN, Millennium Events the producers of the event, are making plans to host the event across the country so if you’re not in San Diego, the ROC Race may be headed to your city!

Members of Ad 2 San Diego and I formed a team to take on the creative collision of the military style training course and the crazy game show inspired obstacles. Our costumes were ‘young professionals’ so we got together and wore our collared button up shirts. After looking at the photos and videos, you can tell that other teams were a lot more creative – that’s okay, that just means next year Ad 2 San Diego is going to bring our creativity up a notch.

Team results can be found online at the ROC Race 2011 11AM Unlimited Teams. You can also check out the three ROC Race photo galleries at their Facebook page – One, Two and Three!

Overall, I think our team did a great job and I can’t wait to do the ROC Race again next year! By the way, the Del Mar Mud Run is in October – that’s only a few more months away! Who’s in?

ROC Race Obstacles:

  • Foam Climbing Obstacles
  • Ridiculous ball hill climbs
  • Swinging ropes over water
  • Swinging boulders
  • Crazy cargo net climbs
  • Ludicrous wall climbs
  • Inflatable slides
  • Ridiculous Role Players to harass you!

Event included:

 

Stephanie Liu

ADMERICA is Coming…and so are the After Parties!

  • By Stephanie Liu
  • May 25, 2011
  • Events

 

Wednesday June 1, 2011 – Opening Happy Hour: Welcome to ADMERICA! 2011

Kick off ADMERICA with a celebratory happy hour! Join Ad2 at Jolt’n Joes at 7:30pm and mingle with fellow attendees. The event is free, so network to your hearts content! Come as you are and kick off ADMERICA in style. Network and relax with other conference attendees. There will be drink/appetizer specials.

Thursday June 2, 2011 – SDAC Centennial Ad Bash After Party

Continue the Centennial party in Ad 2 style! Stay up late networking and boozing it up with your new ADMERICA buddies at Eden. Dance till the sun comes up with your fellow AAF buddies.

Friday June 3, 2011 – Hornblower: Sights & Sips Cocktail Cruise

Cruise the San Diego Harbor with Ad 2! Splendid cocktails & light appetizers will guide you through the calm advertising waters as we celebrate ADMERICA! 2011, the national AAF conference that’s going to be held in beautiful San Diego.

Boat After Party – TBD

Saturday June 4, 2011 – ADDY’s After Party

Mix and mingle with ADDY winners, and the who’s who of ADMERICA at Odysea Lounge. The drinks will be flowing, as we close ADMERICA in style.

Sunday June 5, 2011 – Farewell Brunch

Get rid of your post conference hangover at La Puerta for the ADMERICA farewell brunch. This will be your chance to say your goodbyes to your new buddies till you meet again next year.

Register today to reserve your spot for the ADMERICA After Party Events! A big thank you to Ad 2 San Diego’s sponsors: MJD Interactive, Clients & Profits, VAVi, and Electronic Output Solutions.

Stephanie Liu

Four Tips to Land Your Dream Job

  • By Stephanie Liu
  • May 11, 2011
  • Events

As the Communications Chair for Ad 2 San Diego, I regularly meet new members at our events that are eager to connect in hopes of landing their dream job but only a handful are able to close the deal. It used to be that if you had a rock solid resume with proven work experience you could send out your resume online and wait by the phone. If it was only it was that easy!

The times have changed and with unemployment at an all-time high, competition for that hot new Account Executive position at the agency downtown is definitely going to be tough.

So how do you beat the competition and stand out from the rest?

Enter Christine McDannell, Co-Owner & Managing Partner at Social Starfish, a full service Social Media Marketing Firm. Christine held a workshop at last month’s Social Media Camp San Diego (#SMCSD) on “How to Land Your Dream Job,” where she shared tips and tricks on how attendees could land their dream job fast.

Four Tips to Land Your Dream Job

1. Follow directions. You just found the perfect opportunity that suits you to a tee but before you attach your resume and send it off into cyberspace, take a deep breath and carefully read the directions. Are they asking for a cover letter, links to your online portfolio, both? What exactly are you supposed to type in the subject line when you email your resume?

I can say from my past experience as an HR Recruiter that candidates that can’t follow directions are screened out automatically. So don’t spazz out and hit that send button so quickly. Take a deep breath and carefully read the directions.

2. Submit your resume online, then snail mail a hard copy. I thought this tip was pretty clever. Email overload is common especially in fast-paced work environments and your resume can easily get lost in the shuffle.

After you submit your resume online, take the time to snail mail a hard copy. Let’s be honest, getting a letter in the mail is still kinda fun – well, not if it’s a bill.

Plus, it’s a lot easier to delete an email than to take a crisp resume and crumple it up and toss it in the trash.

3. Don’t forget the follow up. Reinforce your interest in the job by following up via email, over the phone, and IN PERSON (that’s the catch).

In my opinion, this can work to your advantage OR get you profiled as a stalker. Let’s be honest, if you swing by the office and get past the receptionist and land face time with the recruiter, it’s the perfect time to make your first impression.

If you can’t get past the receptionist, remain positive and polite. Be aware that the receptionist may pass along to the recruiter how you reacted when your impromptu request for face time was denied. Keep calm and carry on.

4. Invest in your own personal business cards. Highlight your skills and qualifications on a personal business card. You can easily get a custom design or template printed from VistaPrint or order Moo cards. Get creative!

At past Ad 2 San Diego events, I got a few business cards with QR codes on the back that led me to an “About Me” page but the cleverest use of QR codes was on the back of Chaunce Dolan’s t-shirt at Social Media Camp San Diego. Everyone stopped him to take a pic of his QR code – it was so cool but I digress. Learn more about clever uses of QR codes at 3 Ways to Spark Your Job Search Using QR Codes.

Overall, I thought the tips were refreshing to hear. I would definitely add one more to the list and that would be to get involved in your local marketing and advertising community.

If you’re located in San Diego, I’d like to personally invite you to the next Ad 2 San Diego event which is next week on May 19th 2011 at the La Jolla Brewhouse. Attendees will get to be a part of a Q&A Session with the President Emeritus of the San Diego Ad Club, Greg Joumas.

For more info, check out the event details at Ad 2 San Diego Q&A Event with Greg Joumas.

 

[Image courtesy of SOCIALisBETTER @ flickr]

Stephanie Liu

Four Keys to Unleash the Hidden Power of Your Customers

Three years ago, I was invited to speak at a Becky Carroll’s Marketing via New Media class at UCSD Extension to speak on behalf of Brickfish, a social media advertising company based in San Diego. Since then, I’ve been a fan of Becky Carroll on Twitter and her blog CustomersRocket.net where she shares her passion about social media, marketing, and the customer experience. Just recently, I saw Becky Carroll’s keynote at Social Media Camp San Diego that was held last month at the Sony headquarters.

Today, I’m excited to announce that Becky Carroll has a book coming out in July! The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers, being published by John Wiley & Sons, is now available for pre-order on Amazon.

What can you gain from ordering this book today?

In her book, Becky reveals the four keys to creating a successful customer strategy through the ROCK acronym:

  • Relevant marketing: Ensure that your marketing strategy is relevant to your customers.
  • Orchestrated customer experience: Engage your customers with a planned experience.
  • Customer-focused culture: Make your customer satisfaction a part of your company DNA.
  • Killer customer service: Take customer service to the next level and the foundation of the customer experience.

With this strategy in place, your customer experience is sure to ROCK.

So what are you waiting for? Pre-order your copy of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers today.

Stephanie Liu

Tutorial: How to Add an Event to Yelp

It’s been a while since I’ve created a video tutorial and wanted to jump back into it again. With that said, here’s a quick 4 minute tutorial on how to add an event to Yelp. Click on the ‘Expand’ icon on the

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Stephanie Liu

Social Media Camp: San Diego at Sony on April 30th 2011

  • By Stephanie Liu
  • April 5, 2011
  • Events

Social Media Club San Diego (#SMCSD) is pleased to announce Social Media Camp: San Diego (#SMCampSD), a one-day event hosted at Sony Electronics’ magnificent LEED certified building in San Diego (Rancho Bernardo) on Saturday, April 30th from 9am-5pm.

Social Media Camp: San Diego will feature sessions from local social media professionals such as:

  • Becky Carroll (local NBC news Social Media reporter and professor of Social Media at UCSD),
  • Steve Eisenberg (Internet Marketer and educator at Grossmont College),
  • Chris Husong (Social Media Strategist),
  • Sukhjit Ghag (Blogger & Social Media Evangelist at Sony Electronics),
  • Calvin Lee (Twitter Maven and Designer),
  • as well as other leaders in Southern California’s business community.

Social Media Camp: San Diego will provide education, fun and relationship-building in a hybrid conference atmosphere – one part single track conference/workshop/training and one part Bar Camp (open space learning). This event is where teachers are students, and everyone learns from each other. It is also an opportunity for the local social media community to gather with one another to improve their professional skills and work to strengthen their networks and further their personal passions.

Social Media Club San Diego is co-producing a series of panels, talks and keynotes, bringing in some of the smartest people we know on the most important topics such as Social Media (Twitter, Facebook, LinkedIn, and YouTube), Metrics, Blogging, Community Management and more. There will also be the Sony Blogger lounge to hang out in and also some Sony Products on demonstration that day.

Tickets are $15 and lunch is included. Sponsorships are available to companies (please contact Social Media Club San Diego for more information). There is limited space so please register on

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theeventbrite site http://smcampsd.eventbrite.com/ today.

Scheduled Speakers and information will be added throughout the month to SocialMediaCamp.org.

Stephanie Liu

Check out the Google +1 Button

Just heard about the new Google +1 Button and wanted to share the news on how this new feature can help you find what you need faster and how you can join in on the experiment.

At a glance, the Google +1 Button encourages word of mouth marketing as it allows people to recommend content directly to their friends and contacts through personalized annotations. Online recommendations remain a positive influence on search behavior. According to Erik Qualman, “90% of online consumers trust recommendations from people they know; 70% trust unknown users, 27% trust experts.” (Econsultancy, 2009) Personally, the first stat resonates with me and aligns with my online behavior but I put a lot more weight on trusted experts when it comes to a purchasing decision.

With that said, I’ll leave you with the Google +1 Button video and how you can take Google +1 for a spin.

Watch a Video on the Google +1 Button

Take Google +1 for a Spin

To join the Google +1 experiment, follow the steps below:

  1. Log into your Google Account (required)
  2. Go to Google Experimental Labs > Experimental Search
  3. Click the ‘Join this experiment’ button next to the header ‘+1 button’
  4. Plug in a search query on Google.com and click the new +1 button on the SERP that you recommend
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That’s it! You’re ready to go. Don’t forget, you can participate in only ONE Google experiment at a time.

For more details on the Google +1 Button, check out the official Google +1 Button landing page.

Stephanie Liu

Cruise the San Diego Harbor with Ad 2 San Diego

  • By Stephanie Liu
  • April 1, 2011
  • Events

Cruise the San Diego harbor with Ad 2 San Diego!  Splendid cocktails and light appetizers will guide you through the calm advertising waters as we celebrate ADMERICA! 2011, the national AAF conference that’s  going to be held in beautiful San Diego, California.

The national conference kicks off Wednesday, June 1st to Saturday, June 4th and connects all aspects of the advertising industry. Influential agencies, clients, media companies, suppliers, and colleges from across the country will address how to thrive in a recovering economy and how the changing culture of business and consumers is impacting our industry. To register for the conference, visit the ADMERICA! 2011 event registration site. On Facebook? If so, enter to win a pass to the conference by liking their ADMERICA! 2011 Facebook Fan Page.

To join the Hornblower Sights & Sips Sunset cruise with Ad 2 San Diego on Friday, June 3, 2011, see the details below and register today. Seating on the cruise is first come, first serve. See you there!

Hornblower Sights & Sips Sunset Cruise with Ad 2 San Diego

When: Friday June 3, 2011

What: Hornblower Sights & Sips Cocktail Cruise

Where: San Diego Harbor

Cost: $50 (Cost includes a $10 donation to Ad 2 San Diego & Ad 2 National); register at Ad 2 San Diego

Time: Boarding is at 5:30PM and the cruise sets sail from 6PM – 8PM

Specials:

Includes light appetizers and hors d’oeuvres. (Full) Cash Bar: $7 Well, $8 Premium, $10 Top Shelf, $4.50 Domestic Beers, $5 Coronas, $5.50 Stone & Shock Top.

 

 

 

Stephanie Liu

Unveiling Coachella 2011 Passes

  • By Stephanie Liu
  • March 28, 2011
  • Events

Coachella passes for this year’s festival were delivered yesterday and I have to tell you, the packaging alone warrants a pic heavy post. So if you’re waiting for your passes, check ’em out below.

Coachella 2011 Package

Coachella 2011 impressive packaging

Coachella 2011 Wristband Package

Coachella 2011 Calendar and Postcards

Coachella 2011 Wristband

Coachella 2011 Calendar and Postcards Pt 2

Stephanie Liu

Udemy & User Motivation

I stumbled across the course, “User Motivation,” a lively RSA Animate which was adapted from Dan Pink’s talk at the RSA. While the video illustrates the hidden truths behind what truly motivates people, I was truly taken back by how absolutely clever and entertaining this video was. For instructors that have students that are auditory and visual learners, this is definitely a good example of how to keep your student engaged when teaching online.