This year I’ve been fortunate to attend a number of marketing and industry related conferences. And while the content tracks differ, the underlying struggle as an attendee has been fundamentally the same across the board: What do I do when there are two equally mind-blowing sessions going on at the same time? 

Normally, I ask myself two key questions. Which session will I walk away feeling 10x smarter? And, what’s the likelihood that I’ll be able to apply what was presented when I come back to the office?

If I’m still struggling, I’ll quickly glance around to see which session is drawing in the biggest crowd — that’s usually a sign that the presenter is a definite must-see. At that point, I know I’m taking a chance and leaving it to Twitter and putting faith in the hashtag gods that someone in the other session will be tweeting every highlight. Sometimes it works out, sometimes it doesn’t.

Fortunately, when I attended Gamification Summit (GSummit) 2012 last month, I didn’t have to worry. The reason is because GSummit had partnered with Memecube, a robust Twitter client, to deliver a super optimized conference experience. Now, I’ve seen Tweets projected on a wall and have seen images get pulled into a feed but I have never seen anything like Memecube. And although Memecube went down a couple of times because of conference attendees and Fora.tv subscribers rushing to log on, I still thought the platform was impressive.

Memecube Features

1. It auto-populates speaker Twitter @handles and the conference hashtag. This makes it easy to tweet the event’s most memorable ideas, quotes and memes.
2. Enable attendees to tweet and retweet others from same platform.
3. View the conference schedule  easily and check-in to let other attendees know where you are.
4. It can tie in gaming aspects where attendees can earn badges when one of their tweets is retweeted.
5. Since attendees had to tweet via the platform, I didn’t come across any hashtag spammers.
6. And lastly, ALL of the updates tweeted during a session are organized in one place!

Taking Memecube to the Next Level

Overall, I think Memecube is cool and would recommend all event organizers to check it out. In the future what I’d like to see Memecube do is feature photos in tweets. I’ve seen it in other Twitter clients such as Minglestream and thought it was great having the ability to view photos of sessions taking place. I’d also love it if Memecube linked to the actual tweet so I can copy the embed code and paste a tweet in a future recap.