Stephanie Liu

Ad 2 San Diego Cause Marketing Night Recap

  • By Stephanie Liu
  • September 6, 2009
  • Events

ntc

Last month I had the opportunity to attend the Ad 2 San Diego (Ad2SD) Cause Marketing Night at the stunning NTC Promenade. Each year, Ad2SD donates a complete advertising campaign to one non-profit organization in the San Diego area. The advertising campaign includes television, radio, print, outdoor and interactive advertising elements depending on the client’s goals and objectives. Other campaigns have also included a logo design, production of collateral materials, and public relations initiatives. With the help of committed Ad2SD members, Ad2SD designs and produces the campaign for the non-profit organization with little to no cost at all.

This year, three non-profit organizations competed for the coveted Ad2SD Public Service campaign which included the Challenged Athletes Foundation, California for Sustainable Energy, and Make a Wish Foundation. Each non-profit was given 10 minutes to present what the goal and objectives were for their organization and how they would be able to benefit from the public service campaign. For a full recap on event, check our Marco Barron’s summary here.

After the presentation and Q&A session, Ad2SD presented Christine Guardia, the Cause Cultivator of KooDooZ. Guardia discussed how partnerships are the fifth “P” in a marketing mix. Below is the presentation that she prepared that night.

For more information on Cause Marketing, be sure to follow Guardia on Twitter @Cause4Kdz. As for the winner of this year’s Ad 2 San Diego Public Service campaign, be sure to check out the Ad2SD site. They should be announcing the winner soon!

[Image source: NTC Promenade]

Stephanie Liu

Ad 2 San Diego presents Cause Marketing Night

  • By Stephanie Liu
  • August 11, 2009
  • Events

ad2sandiegoIf you’re a marketing professional under the age of 32 and looking for a professional organization where you can network with other members of the advertising, marketing, and communications field – you should check out your local Ad 2 chapter. And if you’re in San Diego, you should definitely check out Ad 2 San Diego (Ad2SD). Why you ask? Because Ad 2 is a great organization that helps create future advertising and marketing industry leaders through education, leadership development and networking programs.

Just recently, Ad2SD hosted the “Start Up or Shut Up” event where attendees got to get up close and personal with a panel of San Diego’s finest agency execs to learn what it takes to bring a start up to a reality.

The panel included:

Over 50 attendees attended the event (myself included) and were able to gain an intimate perspective on the pros and cons of running a new business such as how to hire the right team, when to accept investment capital, how to negotiate rates, and more. Overall, it was a great night with a huge turnout and I’m definitely excited for this month’s event.

On August 27, 2009 at 6PM, Ad2SD will be hosting their annual “Cause Marketing Night” where three non-profit organizations will get a chance to compete for the coveted Ad 2 Public Service Campaign.

According to Ad2SD, “Each year local chapters select a client, research the client’s needs and author a complete marketing plan. Then, based upon that information, AD 2 members create television, radio, print outdoor and interactive advertising elements. Some campaigns also include logo design, production of collateral materials and public relations initiatives.”

Each non-profit will be given 10 minutes to present to a panel of judges on why they deserve the campaign and after the presentations, the guest speaker (TBA) will share a presentation on Cause Marketing. Check out the TV spot that was created last year for the Big Brothers Big Sisters of San Diego County on the right panel. Awesome work don’t you think?

If you’re a non-profit in San Diego and want to compete for the coveted public service campaign, download your application here. If you’re interested in attending the event, you can register for the event now! Ad2 members get in for $10. Special discounts are also available for Students, Ad Club members, and YNPN members. To learn more about the event and the pricing details, go to Ad 2 SD Cause Marketing Night.

Hope to see you there!

[Image & Video Source: Ad 2 SD]