Stephanie Liu

Becky Carroll’s Book Signing Event “The Hidden Power of Your Customers”

  • By Stephanie Liu
  • July 29, 2011
  • Events

Social Media Club San Diego (SMCSD) will be celebrating the book launch of San Diego’s own Becky Carroll and her new book, “The Hidden Power of Customers” at the US Grant Hotel in downtown San Diego this Saturday, July 30th from 11am to 2pm.

The Grant Grill will provide attendees a complimentary celebratory Tropical Mimosa as well as tray passed bites of their signature Grant Grill Pancake, and happy hour pricing on the Lounge menu! Even better, Social Media Club San Diego has arranged free valet parking for guests. Be sure to check in with the event greeter when leaving to receive validation.

Signed copies of the books will be available at the event!

This event helps to support the SMCSD and is priced at $10 to attend, and add $20 for a signed book! (Retail price is $24.95). The first 5 new Pro Members that sign up will receive a signed copy of Becky Carroll’s book and free admission to all of SMCSD’s events for the rest of the year!

About the Book:

Becky reveals the four keys to creating a successful customer strategy through the ROCK acronym:

  • Relevant marketing: Ensure that your marketing strategy is relevant to your customers.
  • Orchestrated customer experience: Engage your customers with a planned experience.
  • Customer-focused culture: Make your customer satisfaction a part of your company DNA.
  • Killer customer service: Take customer service to the next level and the foundation of the customer experience.
I hope that you’ll be able to attend tomorrow’s event! Reserve your spot today at http://smcsd.ticketleap.com/book-signing/.
Stephanie Liu

Four Keys to Unleash the Hidden Power of Your Customers

Three years ago, I was invited to speak at a Becky Carroll’s Marketing via New Media class at UCSD Extension to speak on behalf of Brickfish, a social media advertising company based in San Diego. Since then, I’ve been a fan of Becky Carroll on Twitter and her blog CustomersRocket.net where she shares her passion about social media, marketing, and the customer experience. Just recently, I saw Becky Carroll’s keynote at Social Media Camp San Diego that was held last month at the Sony headquarters.

Today, I’m excited to announce that Becky Carroll has a book coming out in July! The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers, being published by John Wiley & Sons, is now available for pre-order on Amazon.

What can you gain from ordering this book today?

In her book, Becky reveals the four keys to creating a successful customer strategy through the ROCK acronym:

  • Relevant marketing: Ensure that your marketing strategy is relevant to your customers.
  • Orchestrated customer experience: Engage your customers with a planned experience.
  • Customer-focused culture: Make your customer satisfaction a part of your company DNA.
  • Killer customer service: Take customer service to the next level and the foundation of the customer experience.

With this strategy in place, your customer experience is sure to ROCK.

So what are you waiting for? Pre-order your copy of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers today.

Stephanie Liu

Social Media Camp: San Diego at Sony on April 30th 2011

  • By Stephanie Liu
  • April 5, 2011
  • Events

Social Media Club San Diego (#SMCSD) is pleased to announce Social Media Camp: San Diego (#SMCampSD), a one-day event hosted at Sony Electronics’ magnificent LEED certified building in San Diego (Rancho Bernardo) on Saturday, April 30th from 9am-5pm.

Social Media Camp: San Diego will feature sessions from local social media professionals such as:

  • Becky Carroll (local NBC news Social Media reporter and professor of Social Media at UCSD),
  • Steve Eisenberg (Internet Marketer and educator at Grossmont College),
  • Chris Husong (Social Media Strategist),
  • Sukhjit Ghag (Blogger & Social Media Evangelist at Sony Electronics),
  • Calvin Lee (Twitter Maven and Designer),
  • as well as other leaders in Southern California’s business community.

Social Media Camp: San Diego will provide education, fun and relationship-building in a hybrid conference atmosphere – one part single track conference/workshop/training and one part Bar Camp (open space learning). This event is where teachers are students, and everyone learns from each other. It is also an opportunity for the local social media community to gather with one another to improve their professional skills and work to strengthen their networks and further their personal passions.

Social Media Club San Diego is co-producing a series of panels, talks and keynotes, bringing in some of the smartest people we know on the most important topics such as Social Media (Twitter, Facebook, LinkedIn, and YouTube), Metrics, Blogging, Community Management and more. There will also be the Sony Blogger lounge to hang out in and also some Sony Products on demonstration that day.

Tickets are $15 and lunch is included. Sponsorships are available to companies (please contact Social Media Club San Diego for more information). There is limited space so please register on

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theeventbrite site http://smcampsd.eventbrite.com/ today.

Scheduled Speakers and information will be added throughout the month to SocialMediaCamp.org.

Stephanie Liu

Marketing via New Media Meets Brickfish®

Earlier this month, our company was invited to be guest speakers at Becky Carroll’s Marketing via New Media class at UCSD Extension. Carroll’s class focuses on how social media can leverage customer loyalty and engagement. In fact, the book that she uses in her course is Groundswell by Charlene Li and Josh Bernoff—a definite must read for any company looking to gain insight and engagement from their consumers.

With that said, we were definitely excited to meet her class (especially me since I’m a big fan of public speaking). We presented what Brickfish® was and how companies can use our platform to launch a social media advertising campaign. Below is the presentation that we shared with her class that night:

What Is Brickfish?

View SlideShare presentation or Upload your own. (tags: case campaigns)

Again, special thanks to Becky Carroll and her students for letting us speak. You can learn more about how her students are embracing social media by reading her blog at Teaching Social Media.

By the way, if you’re attending the 2008 BlogWorld Conference, be sure to check out the Creating Customer Loyalty with Social Media panel as Carroll will be one of the moderators.