Earlier this month, Ad 2 San Diego hosted the Ad 2 National Mid-Year Retreat at The Dana on Mission Bay. The event had over 40 Ad 2 members from chapters all over the US which was a great experience for a new member such as myself.
As the Social Media chair on the Communications Committee for Ad2SD, I was eager to meet other Ad 2 members that shared my position to exchange ideas on two specific areas: (1) how we could better promote our Ad 2 events and (2) encourage other professionals in our areas to join our events.
During our break out session, I learned that other chapters were taking advantage of Facebook and Twitter to promote their events like us. However, I was suprised to learn that other chapter didn’t promote events on their site as often as we did (i.e. Event Announcement, Event Summary, Photos, etc.) but after sharing our success stories with other members, I’m confident that that will change in the future.
Below are a few key take aways that I learned from the other Social Media chairs:
1. Leverage your Ad 2 newsletters and forward them to interested co-workers.
2. Edit your Facebook invites to invite members and fans that are local.
3. Twitter can help find local sponsors for your Ad 2 events (i.e. happy hours at bard, printing needs, etc.).
4. Stream events online if possible and post on video sites such as Ustream.tv, Facebook, YouTube, etc.
The key take aways listed above are definitely actions items that the Communications committee are going to roll out this year. Aside from learning new best practices for social media, I started realize that Ad 2 isn’t just for folks involved in online marketing — it’s for young professionals that are passionate about all avenues of advertising (i.e. print, television, online, etc.). Overall, mid year retreat was a great experience and I’m definitely looking forward to attending next year’s mid year retreat.
Before I head out, check out the Ustream video highlighting our Toga Catwalk.
Getting involved in the social media scene in San Diego is easy and fun thanks to Social Media Breakfast San Diego (SMBSD). The group meets once a month at the Milano Coffee in Mission Valley to network and collaborate with other social media enthusiasts and to share their experiences in recent social media initiatives.
This month [...]
Last month I had the opportunity to attend the Ad 2 San Diego (Ad2SD) Cause Marketing Night at the stunning NTC Promenade. Each year, Ad2SD donates a complete advertising campaign to one non-profit organization in the San Diego area. The advertising campaign includes television, radio, print, outdoor and interactive advertising elements depending on the client’s [...]
Inspired by Danny Brown’s 12for12k.org media page, I realized that my publications page had become dull and boring with barely any images and lots of text, text, and more text — it was definitely time for an upgrade. My goal was to create an interactive space that featured video tutorials I uploaded to Viddler and [...]
If you’re a marketing professional under the age of 32 and looking for a professional organization where you can network with other members of the advertising, marketing, and communications field – you should check out your local Ad 2 chapter. And if you’re in San Diego, you should definitely check out Ad 2 San Diego [...]
San Diego weather and Comic-Con 2009 — enough said. This year marks the 40th Anniversary and looks to be the biggest and best convention ever! With free WiFi available in all areas of the convention center except the Exhibit Hall courtesy of iGoogle, updating my status and sharing photos on Twitter and Facebook [...]
Microsoft’s new decision engine, Bing™, aims to help users make better and informed decisions by focusing on four key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business.[1] The decision engine is expected to roll out over the next few days and fully deploy worldwide on [...]
Earlier this month Google launched their profile pages and partnered with iPrint.com to offer free Google Profile business cards to the first 10,000 people to claim them. The promotion included 25 cards that feature the Google.com home page with your name in the search box and the address for your Google profile printed in [...]
If you thought corporate brands were the only ones diving into the world of social media, you’re wrong. Non-profits are leveraging the social media landscape as well to optimize their communication efforts, raise funds and maximize awareness for their cause.
In fact, if you’re active within the Twitter community, you may have seen several of your [...]
This past weekend, my husband and I participated in a nationwide Tweetup for 12for12K and Mom It Forward to support the non-profit organization Yehu.org. Yehu is a microfinance organization in the rural coastal region of Kenya for the poor, by the poor. They provide financial services, business opportunities, and skills training for poor rural entrepreneurs [...]
In the article, “Are Your Customers Ready for Social Media,” we discussed how you can use Forrester’s Social Technographics® profile tool to asses how your customers will engage in a social media campaign based on what they’re already doing online.
Today we’ll review five types of social media campaigns that you can create to engage your [...]
Launching the first social media campaign for your company can be intimidating. With so many ways to engage consumers online (blogs, podcasts, social networks, Twitter, etc.), the feeling of anxiety is inevitable. You know it’s important to get involved in social media, but where do you begin?
First, understand who is online and what they’re doing. [...]
If you’re trying to do market research online with Twitter or simply want to copy and paste Twitter response threads to your blog, you’ll find Chris Pirillo’s Twickie tool to be very helpful.
Twickie is a free service that aggregates Twitter replies based on a specific tweet’s ID which is found at the end of the [...]
Looking for a great way to promote your fans on Twitter or a unique gift for your Top 100 Tweeps? Then you should check out Twitter Mosaic.
Walter Higgins, founder and CEO of Sxoop Technologies, created the Twitter Mosaic tool which lets you create a mosaic of all your followers or friends on Twitter.
Simply enter your [...]
Now you can have iPhone coasters in your home thanks to the guys at Meninos. For $60, you get all sixteen standard apps that come with the Apple iPhone. Unfortunately, that means no Twitter app coaster — sorry folks.
Personally, we don’t use coasters around our apartment but that doesn’t mean I don’t want these. [...]
Nervous about planning Valentine’s Day this year? Don’t worry. You can plan your romantic evening in six easy steps with Springpad’s Date Night Planner.
To get started, simply enter the date and city of where you’d like to have your date. Springpad will then present the following five categories to help you organize your date:
1. Go [...]
Plurk is a micro-blogging service that allows you to send and receive updates ( “plurks”) in a timeline view. What’s different about Plurk from all other micro-blogging platforms is that when you start a Plurk, all replies are kept in that single thread making it easier to follow and view both sides of [...]
Today I logged onto Ma.gnolia to bookmark websites for my assignment that I could later share with my classmates only to find that the service was no longer available. It turned out that Ma.gnolia was going through a nightmare due to “data corruption and loss.”
The founder of Ma.gnolia, Larry Halff, posted this note on the [...]
If you’re like me, you love walking down the aisles of your local bookstore to see what new audiobooks are on the shelves. By the time you’re done walking up and down your favorite aisle, whether it be Business & Marketing, Romance, or Self-Improvement, you look down at your hands and realize you’ve grabbed five [...]
The opinions blogged herein represent only those of Stephanie Gulley and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.
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